Boga is written in Chinese characters as "忘我". It means forgetting oneself when one is making something eagerly. This way of thinking is from "Zen". Without insisting oneself, just work for others' benefit. We would like to serve for people's happy life with our products. In addition, we aim to save the Japanese traditional industry and natural brilliant materials. We tend to forget what we have and its worth. We would like to show how wonderful materials are, and support the craftsmen who have excellent hands. That is one of our missions.